MKTG 301 • Midterm + Final • Introduction to Marketing
Pazarlama hakkında nokta atış bilgilerle sınavda karşına çıkabilecek her türlü konuyu kolayca anlamanı sağlayacak bir ders ile karşınızdayız.
Gerçek hayattan örneklerle desteklenmiş dersimizle Marketing dersi artık çok kolay!
Eğitmen
Merve Hoca
Koç Üniversitesi Uluslararası İlişkiler bölümünü tam burslu olarak kazanım; Ekonomi ile çift anadal yaparak 3.6 GPA ile mezun oldum. Ayrıca pazarlama, politik ekonomi ve makroekonomi uzmanlaşmalarını tamamlayarak sertifika aldım. Yüksek lisansımı Koç Üniversitesi'nde İşletme bölümünde 4.00 ortalam ile tamamladım. 2017 yılından beri öğrencilere uzmanlık alanım olan ve A ile tamamladığım derslerde yardımcı oluyorum.
Konular
Marketing, Customer Value and Corporate Strategies
5 konu anlatımı · 14 soru
Essentials of Marketing
Marketing Strategies
Customer Relations
Strategic Planning
SWOT Analysis
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Marketing Research and Managing Marketing Information
1 konu anlatımı · 15 soru
Managing MIS
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Consumer Decision Making - 1
1 konu anlatımı · 15 soru
Buying Behavior of Customers
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Consumer Decision Making - 2
1 konu anlatımı · 7 soru
Business Buyer Behaviors
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Segmentation, Targeting and Positioning
1 konu anlatımı · 16 soru
Segmentation, Targeting, Positioning
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Business Buyer Behavior
1 konu anlatımı · 7 soru
Business Buyer Behaviors
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Product
2 konu anlatımı · 23 soru
Product and Service Classifications - Part I
Product and Service Classifications - Part II
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Pricing
1 konu anlatımı · 30 soru
Pricing
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Channel Management and Retailing
1 konu anlatımı · 18 soru
Marketing Channel
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Advertising and Promotion
1 konu anlatımı · 6 soru
Communicating the Customer Value
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